Motorola unveils Lapdoc, a gadget to make phones like computers
It's dumb and it's called a lapdoc but Motorola Mobility bets consumers will want to use this gadget to make their smartphones work more like real computers and help Motorola stand out from the crowd.
The company that invented the cellphone unveiled the Atrix 4G phone, which will attach to a new type of accessory called a lapdoc -- a device that looks like a laptop computer but does not work without the phone attached. It has a laptop size screen and a keyboard aimed at better Web browsing, video viewing and typing than on a phone.
Chief Executive Sanjay Jha told in an interview at the Consumer Electronics Show that he aims to develop slimmer lapdocs onto which consumers could attach multiple phones. While consumers can use smartphones for a lot of computing activities such as web browsing, Jha said they need more than this for long emails or watching a movie on a plane. "I like it a lot because all we've done is added accessories to our devices and added applications that change the way you can use them," Jha said. "I think we've a chance of differentiating ourselves."
After the product unveiling in a big packed room where attendees cheered and clapped after seeing the demonstration Jha said he already has plans in place to expand the line up. "If you wait you miss the slot, so you have to commit," he said.
Jha said Motorola Mobility, which was newly created a day before January 4 as a spin off from Motorola Inc, would be cautious not to over-extend itself this year. The executive has revamped the company in the last two years by focusing solely on smartphones based on Google Inc's Android software.
With this in mind Jha said Motorola would not branch into new operating systems such as Windows Phone 7 from Microsoft Corp and will instead continue to focus on building Android phones for the foreseeable future. Motorola will also keep its device lineup the same size or smaller than its 2010 range of 23 phone models, Jha said."We think more and more than doing fewer devices better is more important that doing lots of devices,"