Get ready for CII’s Brand Summit 2010 in Bangalore
By Sahar Adil | Published: February 05 2010
The 2-day international conference on brand building on the theme of “Marketing Disruption” will delve into brands and their present relationship with customers.
Confederation of Indian Industry (CII) is organizing Brand Summit 2010, a two-day international conference on brand building, with the theme of “Marketing disruption: How will brands woo consumers in the age of discontinuity?” at Bangalore on 19th - 20th February 2010 to discuss challenges for the industry in trying to connect with the customers. Mrs Ambika Soni, Union Minister of Information & Broadcasting, Government of India is invited and expected to deliver the inaugural address of the Summit
Event: Brand Summit 2010
Date: Bangalore on 19th & 20th February 5, 2010
Venue: Hotel Taj West End.
Participation Registration: Rs 10,000/-
Contact: Ahmed Shariff at +91-44-42444555
The Summit will have plenary sessions on Disruption by the new age customer, Rise of new media, Disruption by technological advances, End of television and advertising as we know them, Co-creation of products, commercial content and enhanced consumer experience, Engaging with consumer through Celebrities and Enhancing shareholders value.
Mr Srinivasan K Swamy, Chairman, Brand Summit 2010, and CMD, R K Swamy BBDO Pvt Ltd, said, “With the constantly changing consumer profile and the ever evolving media mix, the complexity of staying in touch with the consumer has become a serious challenge. Add to this the fact that technology is a great leveler and brings about parity products much sooner than before and how they are leading the age of convergence in media. In this context, the Summit would look at the challenges for the industry to connect with the customers in the ‘era of discontinuity’ and would provide some directions as to how to build brands and stay relevant.”
Why Marketing Disruption?
Marketing disruption, in a manner of speaking, is taking place at three interconnected levels: http://mybangalore.smugmug.com/photos/781353019_ABorF-Ti.jpg. With the constantly changing consumer profile and the ever evolving media mix, the complexity of staying in touch with the consumer has become a serious challenge. Add to this the fact that technology is a great leveller and brings about parity products much sooner than before, and how they are leading the age of convergence in media.
In this respect-
The brand summit delves into “Global Millennials” – Those who are born between 1982 and 2000. They have grown with instant and continuous multi-media communications, entertainment and social networks and are more dependent on technology than the previous generation. Millennials are continuously plugged into their iPods, mobile phones, video games, PCs, televisions, and social networks and they constantly multi-task. Millennials consume so much media and entertainment through so many different channels that they receive over 3,000 distinct advertising messages each day. This bombardment of sales messages and fragmentation of media use, make Millennials difficult to reach, and equally, they are highly sceptical of marketers' messages.
From the product perspective-
Technology has been a great leveller. It has made product differentiation difficult to sustain, leading to enhanced parity perception in consumers' minds. There is in this respect, a situation where the new class of customer, who uses new media, is likely to look at undifferentiated products. And this lies in sharp marketing efforts that keep brands relevant and differentiated. Which means making the product (Seem) to stand out as one with unique values (To customers) in comparision with competitors.
Topics that will be discussed:
- Disruption by the New Age Customer
- Disruption by Rise of New Media
- Disruption by Technological Advances
- End of Television and Advertising as we know them (Dinner Session)
- Co-Creation of Products, Commercial Content & Enhanced Consumer Experience
- Engaging with Consumer through Celebrities (Panel Discussion)
- Enhancing Shareholders Value
Some Key Speakers
- Adi Godrej, Chairman, Godrej Group (Will deliver the Keynote Address)
- Peter Shankman, Founder & CEO, The Geek Factory, Inc. USA
- Jonathan Howlett, Director Airtime Sales, BBC World, UK
- Saul J Berman, Partner, Global and Americas Business Strategy Leader, IBM Business Consulting Services
- Punita Lal, Executive Director (Marketing), PepsiCo India
- Rohit Bhargava, SVP Strategy & Marketing, Ogilvy 360 Digital Influence, USA
Around 500 delegates are expected to attend this Summit from across India. The participants include CEOs & Senior Management in Marketing, Advertising, Marketing Communication, Corporate Communication, Public Relations, Sales, Branding, Business Development from various segments of the Industry.