Beauty & Fashion

Chic organic clothing from 'Do U Speak Green'

Do U Speak Green, an organic clothing brand started by Shishir Goenka is doing its bit to contribute to the enhancement of our environment by producing unique, eco-friendly bamboo clothes for indoor and outdoor purposes.

Do U Speak Green offers a wide range of apparel for men and womenDo U Speak Green offers a wide range of apparel for men and women

With the growing concern for global
warming in the eco system, the demand for eco-friendly products has amplified. With chemicals taking a toll on people’s wellbeing and atmosphere, everyone is becoming environmentally conscious; the 'Eco-friendly way'. Eco friendly clothing combining high quality clothing with socially conscious environmentalism has become a faction, and is in vogue.  

Eco clothing embraces the body with a soft and an elastic touch. Eco friendly labels are now appearing on many products, due to the efforts of the companies to be perceived as environment friendly. Health concerns represent a potential source of benefits and demand for organic clothing.  Organic natural clothing is manufactured to last, enduring the normal life cycle and finally reaching a bio-degradable end naturally without creating any disturbance to the earth. Contrasting the synthetic fabrics, natural products do not diminish the earth’s resources. 

Do U Speak Green uses handpicked organic cotton for clothingDo U Speak Green uses handpicked organic cotton for clothing

Do U Speak Green started by Shishir Goenka is India’s foremost web store for organic clothing. The store offer men’s, women’s and kid’s apparel produced from organic clothes. They have a wide range of organic baby clothes as well. Do U Speak Green uses only hand picked organically grown cotton which is dyed using environmentally safe natural dyes. Their cotton clothing products include trendy casuals, yoga wear, nightwear, sports and gym wear.

 “My inspiration for Do U Speak Green came about due to the absence of smart looking clothing for the nature lover and also absence of organic clothing in India. Most importantly, I have a passion for wildlife and helping preserve our natural environment hence the decision to contribute 10 % of Sales for the environment conservation,” explains Shishir

The brand uses natural fabrics with eco-friendly diesThe brand uses natural fabrics with eco-friendly dies

Do U Speak Green recently launched its new collection - Stories Of the Wild. The exuberance of Indian Wildlife in its beautiful natural form is expressed in this collection. Individual hand painted like imagery shows the textural beauty of Indian Wildlife, and reflects the living creatures that roam the untamed wild. Protection, conservation and respect for these charismatic creatures, which are a part of our cultural and Eco system, inspire the graphics for this organic range. This collection is created with organic cotton and bamboo fiber, infused with natural dyes and prints.  

Talking about the benefits of organic cotton, Shishir says “We mostly use organic cotton in our creations because is grown without the use of pesticides and chemicals.  It also helps prevent farmer suicides as they get better prices and yields and also do not need to use harmful pesticides which affect their health.  Bamboo Clothing absorbs moisture rapidly and keeps the person wearing it dry even after perspiration. It is also Anti - bacterial and Anti Static. Both above all the fabrics are soft and extremely comfortable to wear,” 

He adds, “It is our mission to contribute to the betterment of our natural environment with the help of our citizens. When someone buys our products, not only do they sport clothes which do not contain harmful chemicals, but are also contributing to the environment in three ways. They are encouraging the growth of organic cotton which helps to keep the land free of harmful chemicals and fertilizers. The amount is directly contributed to Bombay Natural History Society (BNHS) which will help them undertake more conservation activities. And last but not the least they are indirectly helping the farmers in higher realizations of money and keeping them healthy and debt free,” 
 The prices range between Rs. 325 to Rs. 1,495. To buy eco-friendly and chic clothing, log on to or connect with them on Facebook

Tags: do u speak green, organic clothing, women’s apparel, bamboo clothing, organic natural clothing, bio-degradable, synthetic fabrics, natural products


SUBHA DUTTA Feb 18th, 2011 12:56 AM

Go green always

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