Make a video for Himalaya and win Rs. 1 lakh!
Himalaya recently rolled out ‘PureHands Take One Contest’ across colleges in Bangalore. Make a video for PureHands, Himalaya’s hand sanitizer and win Rs. 1 lakh!
Himalaya Herbal Healthcare rolled out an innovative marketing campaign for its hand sanitizer, PureHands, today. Inviting young, creative minds to make a video for PureHands that will highlight product benefits in an exciting way, the contest is being run on Facebook. Says Ramakant Sista, Marketing Manager, Consumer Product Division, Himalaya India,”The benefit of 99.9% germ protection is now inherent to all sanitizers. All players in the category offer this benefit to customers. Health protection and ‘germ-check’ is therefore a given. There is a need for more evolved communication. Brands therefore need to highlight different value propositions that will make their product the preferred choice.”
He added, “As a brand, Himalaya stands for well-researched, safe and efficacious herbal products. We would like students to highlight our USP and bring out the product benefits in a creative way through their videos.We want consumers to use hand sanitizers as part of their daily health protection routine. While the swine flu scare created demand for hand sanitizers, we need to continue building awareness for the product. A hand sanitizer is the most convenient way to keep our hands germ-free and this needs to be communicated effectively.”
The contest is open to college students in Bangalore; the contest is being run on Facebook (www.facebook.com/himalayapurehandsvideocontest). Students have to make a video for the hand sanitizer, PureHands. The video should highlight the role of PureHands in day-to-day life. It should also bring out the USP of PureHands, ie., herbal. Videos will be judged by a panel of industry experts and peers. Out of the videos received, 15 will be shortlisted by Meridian Communication on the following criterion: concept, adherence to creative brief, out of the box thinking and tagline.
The chosen 15 teams will present their videos to a panel of industry experts for the ‘Jury Award’. There will also be a ‘Popular Choice Award’ for the video with the maximum number of votes on Facebook. The winning team will receive a cash prize of Rs. 1 lakh. The first and second runners-up win Rs. 50,000 and Rs. 25,000 respectively.