Beauty & Fashion

Spice up your life with Item Number!

We love all things Bollywood and kitschy and here’s a brand that symbolizes just that. Item Number lets you relive Bollywood’s bygone era through their range of bags, mugs, notebooks and clutches.

Spice up your life with some Bollywood Kitsch from Item NumberSpice up your life with some Bollywood Kitsch from Item Number

They say that fashion and Bollywood
go hand in hand and If you're a real filmi fan, then you might like to get your hands on some of these quirky products. The thirst for 'Bollywood Kitsch' is unabated and it is no longer restricted to a few appearances on the runway, theme restaurants or movies. Its closer home with products designed to suit your bedroom or even sport as a fashion accessory. Item Number by designers Inderjit Nagi and Syed Ali Arif is a brand conceptualized to spice up, glamorize and boost the style quotient of your house or wardrobe.

Funky bejewelled clutchesFunky clutches inspired from Bollywood's yesteryear divas

Item Number has a wide range of kitschy products including mugs, notebooks, cushion covers, clutches, totes, unisex bags and table runners with Bollywood inspired motifs and prints. Talking about the brand Inderjit says, “Item number is for anyone seeking the right mix of creative, kitsch, quirky, colorful and unconventional ‘items’ for their personal use or for gifting. It is for someone who wants to break away from ‘same-old-pretty-cute’ and step into a vibrant world of fearless colours, intriguing patterns and unabashed desi-pan,”

Loud and colourful cushion covers that celebrate all things BollywoodLoud and colourful cushion covers that celebrate all things Bollywood

Their products have yesteryear divas immortalized in vibrant screen-printed artwork on notebooks, clutches and other accessories. Most of their products have an Andy Warholesque feel to them and make for great souvenirs. Explaining about the funky name for the brand, Arif says, “Our first collection is based on the theme ‘Bollywood’ and being die-hard lovers of the film industry it was just a natural progression. Our range Bolly-licious is a tribute to Hindi cinema and we wanted to do something with iconic superstars, block-buster films and famous onscreen couples. We design the products keeping a theme in mind. Once the images are collected from various mediums, it is screen printed on paper, fabric and other materials and sent to our karigars for the final touches,”

Both the designers come from an art background and have worked extensively in the field of fashion before starting their own venture “We plan to come up with newer designs, inspirations and products in the near future. We also intend to step into the realm of clothing and create both, fabrics and garments soon. But our ultimate dream is to open stand-alone outlets across the country,” say the duo who plan to take Item Number to cities that are yet to experience its vibrancy.
You can find Item Numbers range of products at The Orange Bicycle in Indiranagar. The products are priced Rs. 150 onwards. To know more check their Facebook Page

The Orange Bicycle

House No : 3353, 5th Cross 12th %u201CA%u201D Main ,HAL 2nd Stage
Indiranagar, Bangalore -560038 Map

91 80 41255242
Tags: item number, bollywood kitsch, kitschy fashion accessories, bollywood divas, kitschy utilities, bollywood inspired motifs, notebooks, totes, unisex bags, heroines


SALONI KILAM Jul 25th, 2011 01:43 PM

hi i am interested in buying your bollywood theme cushion covers -can you pls. let me know the way out as i stay in Delhi

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