Beauty & Fashion

Be an eco-freak this Earth Day

We are just hours away from celebrating the Earth Day, the big question is that what kind of awareness are we spreading and incorporating to make our planet a better place to live in. And how eco-friendly we ‘really’ are?

Quirky Bollywood from IndigreenQuirky Bollywood from Indigreen

Entrepreneurs Nidhi Singh and Gaurav Gupta
always wanted to do something with fashion and they had a very clear concept in their mind before they ventured into the forum. “We always wanted to do something with fashion which has a social cause to it. And after a long research session we advanced with something quirky in Bollywood style,” declares the duo who started Indigreen.

Quirky Bollywood

Indigreen is a high fashion eco-friendly brand which is filled with fusion art, definitive fashion and fair trade ethics. And most of their products have a profound dose of Bollywood and Indian kitsch. “We just wanted to go green the Bollywood way. And we all know that ‘Bollywood’ is the culture of India. Anything to do with Bollywood always grabs attention and we wanted out\r products to be colourful,” states Nidhi who thinks that the main hype is the collage of colours which are extremely eye-catching.

They also have a limited edition signature organic cotton collections which have hand painted Bollywood theme posters with unusually funny (and sometimes cheesy) 'go green' / social messages incorporated into their design. This fusion of green values, art and messaging makes it a unique, ‘communicative’ high fashion brand.

Range Of Products
The Luxury Pret Collection comprises of The Luxury Organic tee which is 100% organic cotton t-shirt, Organic Accessories like bags and belts and Home Art Décor which has reclaimed wood art antiques and bamboo-organic home art Décor. Every product at Indigreen is hundred percent organic. Their main motto is to save the planet, “we also want to shelter the artists and artisans who lost their job in the whole revolution of globalization.

The whole idea was to bring back those artists who lost their job when Bollywood advertisements went digital. The poster art is painted by former Bollywood poster painters who lost out on work ever since Bollywood advertising went digital.  By paying them an artist fee, we are both keeping this very Indian art alive and also making one of the most exclusive designs in the world- where else can you get a real work of art on a t-shirt,” states Nidhi who have managed to create the concept of the first, 100% Indian ‘Luxury Pret Organic Tee’.

Completely Organic In Nature
Their collections are made of GOTS certified organic cotton. The dyes that they use are low impact and organic/vegetable dyes. The paints used for the Bollywood art are EU certified non toxic, eco friendly and child safe. So, when are you adorning eco-fashion! Say Yes today!
The products range from Rs 975-2800. You can buy Indigreen @ Levitate
For more information you can log on  to


mezzanine floor 100 feet boutique restaurant
777-i 100 feet road
Indiranagar, Bangalore Map

Tags: eco-friendly clothes, earth hour, earth hour 2011, eco-friendly fashion in bangalore, indigreen, eco-friendly fashion, earth hour bangalore

Add your comment...

Powered By Blackmonk