Editions - for world class luxury pens
By Staff Reporter | Published: May 27 2010
World-class masterpiece pens known for their uniqueness, mark its presence in Bangalore with Editions, the luxury pen store.
Mother of pearl in-laid fountain pen
Editions at Mantri Mall would be the fifth exclusive luxury pen store in India within 5 months of the first store launch at Chennai. The luxury pen store in India offers international and well-renowned pens in various styles & patterns catering to the pen lovers and corporate honchos. Fashion Guru Prasad Bidapa inaugurated the store and graced the occasion with his presence at Editions.
EDITIONS is the latest venture of Odyssey India Limited and is positioned as a premium luxury pen store destination for any one who loves fine writing instruments and accessories. The design of the store is welcoming to the customer with the use of dark, luxurious tones and finishes. The array of fixtures and cabinets is to highlight and differentiate the range of pens. Customers will experience excellent service standards by well trained sales staff with expertise in this product category. This significant theme will be consistently carried in all EDITIONS stores.
Prasad Bidapa inaugurated Editions
The store boasts of a range of pens varying from basic, premium to luxury and limited editions from world over. Editions has an extensive collections of renowned brands likeVisconti,Delta,Marlen, Stipula, Paraphernalia from Italy David Oscarson, Franklin Christoph,Krone, Think, Conklin from USA; Kynsey from Spain, Curtis from Australia,Waldmann,Diplomat, CleoSkribent,Online from Germany and many more.
The pens are priced as low as Rs. 700 in the basic collections, and goes up to a few lakhs for luxury and limited edition pens. Also available are a fabulous range of Quill pens from Francisco Rubinato from Italy. These pens come in bright hues, different forms and are a great collectors’ item and a fantastic gifting option too!
A select range of these pens and accessories is also present as an extension of the lifestyle segment in Odyssey’s large format stores in Adyar, Anna Nagar in Chennai, Jubilee Hills & Vikrampuri in Hyderabad, Indira Nagar in Bangalore and K-Star Mall in Mumbai.
Visconti Divina Proporzione
The store will also have accessories from Naldi of Germany which includes pen boxes; watch boxes, etc made out of fine grained wood or veneer and a combination of wood and leather. Also available are other leather accessories like pen pouches, wallets, key chains, etc from famous brands like Online, Franklin Christoph and Diplomat.
EDITIONS have an exclusive official tie-up with all the above brands to promote and market their products in India. A pen collector or pen lover can place an order for any pen from the catalogue of any of the above brands and the store will source it for the customer within 10 to 15 days, if it is available in stock anywhere in the world.
The EDITIONS website (www.editions.in) will also be set up shortly and this will initially be an information site for all the brands and collections carried across all the stores and have store related information. Within the next few months, the site will be e-commerce enabled and anyone will be able to buy pens directly on the site or get information on new and forthcoming releases.
EDITIONS will also stock books on pens and pen magazines shortly.