French Connection this mid-summer 2009
French Connection’s well thought out love affair between tradition and modernist design.
Key looks for women…
Mid summer has a flamboyant start with innovative silhouettes given natural embellishment in various tones. This summer give the sleeveless shift and shirt dresses a swing with variations in necklines in bright colors or playful paisley print.
Monochromes, abstract and botanicals are key trends this season for dresses or tops.
Colour injections in lime green, orange and pink stripes feature across bare shoulder dresses, smock tops and loose knitted vest dresses. Eclectic chiffon handkerchief dresses are printed with outlines of a city scene, adding humour to a formal style.
As the weather heats up so does the collection. Modern graphics sit alongside colourful tribal stripes and beaded, flowing silk tunics. Traditional dog tooth prints in pastel colours are blown up and adorn jersey skirts and swing dresses. Denims get hotter with skinny low waist and narrow boot cuts.
The accessories range compliments the collection perfectly with luxurious statement pieces. The colonial theme carries through with wide woven belts that define the waist. Metal work gives an edge to a cream large canvas bag. Monochrome is key and makes a return in woven raffia across shoulder bags and clutches. Oversized clutches make a statement – choose from the muted khaki weave with large wooden fastening or orange and black patent.
Accessories compliment the entire clothing range by utilising a variety of different fabrics, colours and formal and casual styles. Beautiful soft leather holdalls and perforated leather wallets add a touch of style and class to a smart summer look. A matching set of cream canvas travel bags in different sizes gives a Great Gatsby feel.
Priced at Rs. 1995/- upwards for dresses, Rs 2995/- upwards for denims, Rs. 1295/- upwards for tops and Rs. 1295/- upwards for accessories French Connection’s Mid Summer 09 collection for women is available in Mumbai, Pune, Delhi & NCR, Chandigarh, Bangalore and Hyderabad.
Founded in 1972 by Stephen Marks, French Connection UK (FCUK) set out to create well-designed fashionable clothing that appeals to a broad market. French Connection is now one of the strongest brands on the British high street and operates in over 25 countries. With more than 1500 outlets worldwide, French Connection is emerging as a truly global fashion brand.
Having established a strong core clothing business, through unique design and a true sense of style the company has, over recent years expanded its portfolio into exciting new areas. Throughout the brands expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way.
Stores across the globe are designed to be a true extension of the brand whilst being relevant to their local surrounding, so all elements including staff and store design work together to create a shopping environment which is all part of the French Connection experience. Retaining the clean, simple signature look that French Connection has made its own, the stores provide an environment where the product takes centre stage. These are exciting times for French Connection. In constant pursuit of new ideas and with design at the helm, the vision for the future just keeps growing.
The Murjani Group is the only Indian Group in the world, to have successfully developed, launched and built several major international designer brands, including Gloria Vanderbilt and Tommy Hilfiger. A 78 year old global with a portfolio of some of the world’s most powerful Brands, including Gucci, Bottega Veneta, Jimmy Choo, Calvin Klein, Tommy Hilfiger and French Connection, combined with 8 decades of retail experience and over 4 decades of brand marketing, the Murjani Group is well placed to open over five hundred stores throughout India, over the next five years.
FCUK’s new collection is available in Bangalore at 2 of it’s retail outlets in Bangalore.