Movies on the go with UTV’s Audio Cinema
This technological innovation offers movie enthusiasts, a one hour audio version of their favourite movies with dialogues, narration and the gist of the story just at Re 1 per minute by dialing in to 505999555. Opening the audio box office with smash hits such as Fashion and Sholay (Hindi), Prem Loka (Kannada), Thalapathi (Tamil) and Gang Leader (Telugu), Audio Cinema will have movie buffs hooked on to their phones each Friday with refreshing new content.
|Vodafone||Rs 6 / min browsing|
|Airtel Mobile||Rs 6 / min browsing|
|Idea Cellular||Rs 6.99 / min browsing|
|Reliance||RS 30 / month package|
UTV@Play’s Audio Cinema is available through various service providers including Idea, Vodafone, Airtel Mobile and Reliance. As few of the innovative features associated with this initiative, users can pause / resume a movie in between phone calls. Listeners can choose their preference from a long list of titles, coupled with their preferred language option, anytime, anywhere.
Commenting on the launch T N Prabhu, CEO, UTV New Media Ltd said, “UTV has always believed that content is of prime importance and has made it available across various platforms. In today’s fast paced life, people want everything on the go and it is on the mobile that such services can be offered. Audio Cinema is our initiative to give our movie crazy and a busy nation, another avenue to whet their appetite for their favourite movie dialogues, on the go.”
This service is available at Re 1 per minute by dialing in to 505999555
UTV New Media Ltd., the digital arm of UTV, addresses digital space in domains such as business, finance, entertainment (TV, films, music), gadgets and technology. The Company has put together capabilities to deliver content for user specific device.
UTV@Play is UTV’s Mobile and Internet brand. The Mobile TV channel is an extension of UTV@Play, the Indian music portal, which has a vast repertoire of popular yet rare songs from across the country. The catalogue boasts of hits in English, Tamil, Telugu, Punjabi, Marathi, Kannada and other regional languages, apart from the regular Bollywood fare and showcases songs from all genres: film, folk, classics, pop and devotional.