Now at Barista, cup of coffee or glass of wine?
By Staff Reporter | Published: June 09 2010
Now Barista Lavazza on Lavelle Road introduces the very European concept of serving wine at a coffee shop . Going for coffee just got even more grown up for Bangaloreans.
Barista Lavazza has introduced an exhaustive range of Four Seasons wines from the UB Group and scrumptious new food menu to augment the spirit of excitement at its Lavelle Road outlet in Bangalore. Raising a toast for the occasion, wine lovers in Bangalore gathered to enjoy an evening of camaraderie, good wine, excellent food and music at Barista Crème Lavazza, Lavelle Road on June 4.
Speaking on the association, Abhay Kewadkar, Chief Wine Maker,Business Head (Wines) & Director of Four Seasons Ltd, United Spirits Limited says, "We are very upbeat about our association with Barista Lavazza to serve Four Seasons Wines. Drinking wine at your favourite neighbourhood cafés, though a new concept in India, is sure to be a hit with youth in line with global trends. Our tie up with select outlets of Barista Lavazza will help us promote Four Seasons wine as a drink to be enjoyed at anytime of the day."
Speaking on the introduction of Four Seasons Wines at Barista Lavazza, Sanjay Coutinho, Chief Executive Officer & Director, Barista Coffee Company Ltd. said "We are pleased to associate with the UB group and offer wines on the Barista Lavazza menu for our well traveled and sophisticated guests. At Barista Lavazza we aim to continue the tradition of bringing in new and diverse offerings in a city which thrives on new tastes. This is a deliberate attempt to enhance and enrich our guests' experience primarily young adults who are exposed to global lifestyles."
The city's wine connoisseurs and enthusiasts enjoyed a relaxed Friday evening with a great music performance by the band 'Harvest Moon'. The event was attended by Manoviraj Khosla, Aslam Gafoor, Harish Bijoor,Leena Singh and many other recognized guests. The Coffee shop will now serve wine to its guests. Obviously, people will be required to show ID before they are served.
Barista Lavazza was established in February 2000 by Barista Coffee Company Limited, to recreate the ambience and experience of the typical Italian neighborhood Espresso Bars in India. Barista Lavazza aims to provide a comfortable place for people to relax and unwind over a cup of coffee. Barista Lavazza has also been voted ‘Super brand’ three years in succession.
At present, the Barista Coffee Company Limited has over 200 Espresso Bars and Crèmes in over 30 locations in India. Besides India, Barista Lavazza also has cafes in locations across Srilanka, Bangladesh, Oman and the UAE.
Barista Coffee Co Ltd is owned by Lavazza, Italy’s largest coffee company. Lavazza, the sixth largest coffee roasters in the world, has a 47% share in the Italian retail market (value, source: Nielsen) and operates in over 90 countries, in the Home and Away-from-Home sectors (Foodservice, Vending and Cafes). In 2008 sales exceeded USD 1.6 billion.
The UB Group has varied business interests, with the core businesses being beverage alcohol (spirits & beer) and aviation. At a time when wine consumption in India is growing at a rapid pace, and is fast approaching international levels, the UB Group’s Spirits Company, United Spirits Ltd., has made a timely entry into this business.
The wine business operates through two companies - United Vintners Limited (UVL) and Four Seasons Wines Limited. UVL imports a large portfolio of wines from all over the world which offers consumers both differences in style and price point; Four Seasons Wines Limited produces top quality Indian wines at its new state-of-the-art winery in Baramati, 65 kms from Pune. These wines are marketed under the brand names Zinzi and Four Seasons