The main areas of work in this field includes media department, production, photography, market research, television and film, event management, promotion, direct marketing etc.
One of the greatest mediums to create public awareness about any product is the television. All of us have our own favorite advertisement and enjoy ourselves when it is aired. Along with the TV, other mediums like the radio, websites, newspapers play an important role in creating public awareness. This is called as advertising.
Advertising is a service industry which concentrates on brand building through effective communication. It is also closely connected with marketing. Its main job is to create awareness about a particular product in the minds of the potential buyers through visual or oral messages. This field has grown considerable in the last decade as the media industry also witnessed a tremendous growth. Today, new areas are emerging within advertising like event management, image management, internet marketing etc.
A student interested in advertising can do a course in mass media which also covers advertising. There are also specialised courses in advertising/mass communication at diploma level and post graduate level for which basic qualification is graduation. In addition there are also certificate courses for which can be done after 10+2.
Advertising field offers a range of interesting careers. The job in this field is categorised into executive and creative section. Executive side includes Client Servicing, Market Research and Media Research. Creative side consists of copywriters, scriptwriters, visualisers, photographers and typographers. The main areas of work in this field includes media department, production, photography, market research, television and film, event management, promotion, direct marketing etc.
There is a huge demand for advertising professionals in the following areas: advertising agencies, private and public sector companies, newspapers, radio, websites and television, market research agencies and companies.
“There is a lot of scope in advertising these days as it’s a highly competitive world now. You have to creative, able to generate ideas, need to know the pulse of your audience and have a flair for good writing. A fresher can start earning anywhere between Rs 8,000 to Rs 14,000. With experience of couple of years one can earn up to Rs 25,000 to Rs 35,000. This field is very lucrative and also has a lot of potential,” says Tanya Nigam who heads her own advertising firm, Vision Media.
If you are interested in a course in advertising, please contact:
Garden City College
Courses : B A (Journalism), M.Sc (Electronic Media)
Indian Institute of Journalism & New Media (IIJNM)
Courses : Post Graduate Diploma in Journalism,Diploma in Journalism,Certificate
Course in Journalism
Administrative Management College
Courses :BA Journalism,MS Mass Communication
Baldwin Women's Methodist College
Courses : BA Journalism
One of the greatest mediums to create public awareness about any product is the television. All of us have our own favorite advertisement and enjoy ourselves when it is aired. Along with the TV, other mediums like the radio, websites, newspapers play an important role in creating public awareness. This is called as advertising.
Advertising is a service industry which concentrates on brand building through effective communication. It is also closely connected with marketing. Its main job is to create awareness about a particular product in the minds of the potential buyers through visual or oral messages. This field has grown considerable in the last decade as the media industry also witnessed a tremendous growth. Today, new areas are emerging within advertising like event management, image management, internet marketing etc.A student interested in advertising can do a course in mass media which also covers advertising. There are also specialised courses in advertising/mass communication at diploma level and post graduate level for which basic qualification is graduation. In addition there are also certificate courses for which can be done after 10+2.
Advertising field offers a range of interesting careers. The job in this field is categorised into executive and creative section. Executive side includes Client Servicing, Market Research and Media Research. Creative side consists of copywriters, scriptwriters, visualisers, photographers and typographers. The main areas of work in this field includes media department, production, photography, market research, television and film, event management, promotion, direct marketing etc.
There is a huge demand for advertising professionals in the following areas: advertising agencies, private and public sector companies, newspapers, radio, websites and television, market research agencies and companies.
“There is a lot of scope in advertising these days as it’s a highly competitive world now. You have to creative, able to generate ideas, need to know the pulse of your audience and have a flair for good writing. A fresher can start earning anywhere between Rs 8,000 to Rs 14,000. With experience of couple of years one can earn up to Rs 25,000 to Rs 35,000. This field is very lucrative and also has a lot of potential,” says Tanya Nigam who heads her own advertising firm, Vision Media.
If you are interested in a course in advertising, please contact:
Garden City College
Courses : B A (Journalism), M.Sc (Electronic Media)
Indian Institute of Journalism & New Media (IIJNM)
Courses : Post Graduate Diploma in Journalism,Diploma in Journalism,Certificate
Course in Journalism
Administrative Management College
Courses :BA Journalism,MS Mass Communication
Baldwin Women's Methodist College
Courses : BA Journalism
Garden City Education Trust (R.)
No 628/C, 11th Cross Indiranagarm, 1st stage
Bangalore
Indiranagar, Bangalore -560038
Map
080 25288831, 25271385, 22972753/4
Indian Institute of Journalism & New Media (IIJNM)
316, 5th A Cross, HRBR Layout 3rd Block
Bangalore
kalyan nagar, Bangalore -560043
Map
91-80-25448928 / 25448929 / 25440164 / 25444170
Administrative Management College
30th Cross, 4th Block Jayanagar
Bangalore
Jayanagar, Bangalore -560011
Map
080-26638991, 26638992
Baldwin Women's Methodist College
90, Richmond Road Richmond Town
Bangalore
Richmond Town, Bangalore -560025
Map
080-22219732
