Reading with Rahul Dravid
Karadi Tales presents ‘Will you read with me?’– an exciting new series of audiobooks (book + audio CD) for children
‘Will You Read With Me?’ is a campaign and product series designed to promote reading among children, and features an array of Indian icons like Vidya Balan, Rahul Dravid, Sanjay Dutt, Konkona Sen Sharma, Boman Irani, Jaaved Jaaferi, Soha Ali Khan and many others who lend their voices to Karadi Tales for the first time.
The latest title in the series was launched in Bangalore at Landmark at the Forum Mall on 25 July 2009. This title, Crickematics!, narrated by Rahul Dravid, is the story of a young boy whose love for cricket led to his love for mathematics.
The launch of the book turned out to be a very fun-filled affair. Star cricketer Rahul Dravid, author Anshumani Ruddra, singer Narayan Parasuram and publisher Shobha Viswanath made it an evening to remember!
Children were treated to a preview of the product with a section from the audiobook being played out, along with a showcase of the colourful illustrations by M. Kathiravan. The foot-tapping music and sound effects, along with the narration and illustrations, created an unforgettable story experience. Rahul Dravid and author Anshumani Ruddra read aloud from the story, interacting with the children. Dravid spoke to the children about the importance of reading and the imagination.
Author Anshumani Ruddra then conducted a very exciting and innovative quiz on cricket and mathematics. He threw open questions to the floor and all the children present participated enthusiastically and won prizes fromRahul Dravid.
Singer Narayan Parasuram of 3 Brothers & A Violin the conducted an interactive sing-along with songs from the book. Karadi the bear too made a special appearance and sang along with the children.
Attended by over 50 children and adults, it was an evening of cricket, mathematics, stories, music and lots of fun!
The first leg of the campaign includes 18 titles and will unfold over the next 9 months. The first 5 titles are now available at all leading bookstores.
These 5 titles are:
1.The Monkeys and the Capseller (narrated by Sanjay Dutt)
2.Monkeys on a Fast (narrated by Sanjay Dutt)
3.The Lizard’s Tail narrated by Vidya Balan)
4.Little Vinayak (narrated by Vidya Balan)
5.Crickematics! (narrated by Rahul Dravid)
It's not just about a store selling books. Landmark is truly about building a generation of well-informed people. The store has presented customers by hosting the best of book, music and children's events with eminent writers like Anita Desai and Ram Guha, well known actor Aamir Khan, legendary music directors A.R Rehman and Gulzar, popular Sufi singer Kailash Kher and quite recently Ghazal maestros Bhupinder and Mitali Singh among others. Landmark has also been at the forefront at holding events that present children their favourite characters Chamki from the show Gali Gali Sim Sim and Rob from Pogo TV.