‘Rock on’ with MTV; Unleash the Rockstar!

‘Kurkure Desi Beats Rock On with MTV’  is the Hunt & Making of India’s Hottest New Desi Band. Auditions in Bangalore on 15th July at the Jnana Jyoti.
If you think you’re a rockstar in need of a band but have never known where to look, then plug in and play along with Kurkure Desi Beats Rock On with MTV. A brand new reality series on MTV that captures the entire process of the hunt, the making and the rocking of India’s hottest new Desi Rock Band! Playing judge are some celebrated rockstars themselves… Kailash Kher [the voice of some phenomenal chartbusters], Ram Sampath [the incredibly talented music composer behind some of the most popular songs, albums and jingles of all time] and MTV VJ Nikhil Chinapa [a DJ, music producer and music expert himself!]

The grand prize includes an album deal with India’s leading record label, T-series, a music video produced by MTV, a mega concert besides a state of the art instrument set. The show’s not limited to singers alone… so if you can sing in Hindi or play any instrument [anything from the guitar, bass, drums, keyboards, violin, trumpet, dhol, sarangi, flute, tabla, hell, a thaali even!] then get to the audition venues starting 9 am and show your ragas and scales. If you don’t have an instrument, don’t worry; the venues have a set up [guitar, bass, drums, tabla, keyboard, harmonium, microphone only].

Competitions are based on performance, skill and the ‘Desipann Quotient’ [D.Q.] as the contestants compete as individuals and bands every week.

Other partners on ‘Kurkure Desi Beats Rock on with MTV’ include Apparel Partner – Wrangler  which is producing a special co-branded range of Rockstar jeans; Magazine Partner - Rolling Stone, Print Partner – The Times of India,  Multiplex Partner – PVR , Television Partner - IBN 7, Official Deodrant Partner – SPINZ MEN and Associate Sponsor - Dixcy Scott. 

Audition Schedule – Gates open at 9 am! Rock On with MTV on & at… 

Date City Venue
9th July Kolkata Kolkata (Swabhoomi)
12th July Delhi Delhi  (Ambedkar Bhavan)
15th July Bangalore Bangalore  (Jnana Jyothi)
19th July Mumbai Mumbai (MTV Studio)

So get ready to rock and roll at the nearest audition city today…this is one chance you CANNOT miss!

Says Ashish Patil, General Manager MTV India & Senior Vice President Creative & Content, “MTV’s combining 2 of it’s biggest strengths – the ability to predict the next big thing & reality programming for a show that will create, launch and showcase a revolutionary new band that will redefine music and show you that rock is not niche. Rock is the new Gharaana and if you wanna be part of the family then rock on with MTV!”  

Says Deepika Warrier, Marketing Director, Pepsico India Holdings Pvt. Ltd. (FritoLay Division), “Kurkure Desi Beats, the asli desi snack, which celebrates no fun without desipan, is proud to partner MTV on “Rock On” - the hunt for the best ‘desi’ band! Also, Kurkure Desi Beats is the only ‘desi’ brand that offers the winners of “Rock On” a chance to literally “be heard” on a global stage…Kurkure Desi Beats will take India’s best desi rock band global, to represent us in “Be Heard” - a search for the best musical talent around the world!“   

MTV, India’s leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them music and non music programming (Bollywood, fashion & style, fiction, reality series and non –stop humor )in  MTV Ishtyle. The MTV VJ’s are known for their witty humor, their awesome sense of style and their penchant for the unpredictably cool. MTV India is now part of Viacom – 18, a 50 – 50 joint venture between Viacom & Network TV 18. Since its launch in 1996, the channel has been felicitated at various national as well as International platforms for its unique humor and unmatched creativity. With almost 600 thousand hyperactive users, www.mtvindia.com continues to be the most popular youth hangout online.

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and also launched the Hindi General Entertainment channel - COLORS.For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com,www.viacom.com and www.network18online.com respectively.

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