Tanzanite by TBZ Nirmal Zaveri
By Nishal Lama | Published: July 08 2010
There is always something new and fashionable for the crème de le crème in the city. In a high glittering event yesterday, Trendsmith unveiled Tanzanite in their newly opened store at Indiranagar.
Bruna Abdullah wears Tanzanite by TBZ Nirmal Zaveri. Photograph: Nishal Lama
Trendsmith, promoted by TBZ Nirmal Zaveri, becomes one of the few jeweller’s in the country to create designer Tanzanite jewellery. In a star studded afternoon yesterday, Trendsmith showcased their new Tanzanite collection. The purple stone was flaunted by models who were brought in by none other than the very fashion guru of the country – Prasad Bidapa. While the girls looked sumptuously beautiful, it was ‘I Hate Luv Storys’ fame star – Bruna Abdullah – who got all the extra attention.
Tanzanite Colelction by TBZ; Photograph: Nishal lama
Speaking to Mybangalore.com, Samrat Zaveri, Managing Director, TBZ Nirmal Zaveri, said, “This is a destination for serious diamond jewellery buyers. Today, people are educated and well informed about their need. They know what exactly they want. We cater to people who look for different things and have a taste of what they want. Our customers are upwardly mobile people.
Bruna Abdullah wearing a sapphire and diamond piece from the Tanzanite collection: Photograph: Nishal lama
On the new Tanzanite collection, he added, “This is a very rare collection, which we take great pride to show it here. I am sure that they will be much liked by our customers in all across our centres.” With existing stores in Mumbai and Pune, Samrat plans to expand the business in the coming days. “We have got a good response from our customers in the past ten year. We want to take our stores to other cities now. We are not hurrying on the expanding pans, for it’s important that people should be aware first,” said Samrat.
His thoughts were echoed by the fashion guru. Speaking about the new line, Bidapa said, “Tanzanite was a red carpet affair this year, with a lot of the celebs flaunting it during the movie premiers. I personally love Tanzanite because they are youthful, yet elegant. The blue-violet colur of the gemstone, I feel, simply adorns your beauty.” He added, “Trendsmith is a great place for jewellery. The designs they make caters to people of today’s culture. The whole stigma of looking traditional while wearing a jewellery doesn’t exist anymore. Hence, even younger crowds will feel equally delighted to have their jewellery from Trendsmith.”