Food & Drinks

'Diet Chicken' for the calorie conscious Bangaloreans

Diet Chicken is an innovative offering to the calorie conscious Bangaloreans



A new dietary product is launched almost
every other day, either debunking accepted dietary wisdom or claiming to get you in shape in no time. After a string of diet fads like low calorie dairy products, diet colas and diet chocolate – now there’s Diet Chicken! Suguna, one of the major players in the fragmented poultry industry in India recently launched the ‘Diet Chicken’ which retains the taste of chicken with additional benefit of Enriched Selenium (low fat). 

Chicken is one of the safest meats available today and it is the most widely consumed meat around the world. Chicken is packed with vitamins and nutrients that are essential for positive health, but generally Chicken skin contains majority of fat. Though chicken liver is packed with lot of essential vitamins it is high in cholesterol and contains very high amount of LDL (bad cholesterol).

However the Company claims that the Diet Chicken has a very low level of fat (1.3g) compared to normal meat (2.5g). “Diet chicken is a boon to people suffering from various cardiovascular ailments and Diabetes; they can relish the taste of chicken with additional benefit of Enriched Selenium. Selenium is a part of selenoproteins and enhances the defensive mechanism for oxidative stress, for the regulation of thyroid hormone activity. Selenium functions as a dietary antioxidant and thereby stimulates the immune mechanism in our body.” says V.K Mohan, General Manager, Suguna Poultry.

He further adds, “Less fat in the chicken contributes towards lowering the blood cholesterol levels. Even calorie conscious people who try to avoid Non vegetarian food can have Diet chicken which keeps their optimum lipid status. The Omega -3 fatty acids in Diet Chicken also helps to maintain normal lipid profile. The diet chicken would be priced between 15 and 20 per cent more than the normal chicken.”

Tags: diet chicken in bangalore, enriched selenium, suguna

3 comments

ponnamabalam kalidoss ashok Oct 23rd, 2011 07:35 PM

it is an innovative idea towards good health. it is a great boon to all. nice thing. if recipe is available, it will be more tastier to our tasty buds.

SHAIK JEELAN BASHA Jul 18th, 2011 11:13 PM

Well it is good news, we need to import to saudi arabia, I hope it will be sucessfull, if you are interested plse let us know. 

MNRAO Jul 14th, 2011 08:43 AM

Chicken itself a meat for people of health conscious. Labelling a chicken with the name diet chicken, confuses people. 'enriched with selenium' can be a good tag. but not at all promoting it it as diet chicken a good choice for those sell tonnes of chicken a day. Their few kgs. diet chicken may harm the sale of Tonnes of chicken. Chicken mean chicken. as a matter of fact different parts of the body of the chicken contains different nutrients. The breast chicken characters are not seen in theleg portion of  chicken.  Better to realise facts bfore you go to market-mnrao

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