Relish hand-crafted beer at Microbreweries
In recent years microbreweries have become increasingly popular and companies are cashing in on this trend.
Flavored beer was unheard of a few years ago. But with microbreweries (a small brewery with a limited production capacity which produces hand-crafted beers) mushrooming across cities, the concept of freshly brewed beer is becoming increasingly popular. In Bangalore, The Biere Club has an impressive, if predictable collection of ales, wheat beers and pale ales with seasonal specials. However what makes this idea tick is the fact that microbreweries produce a limited amount of beer, which caters to a large number of palates. The brew is almost always fresher and tastier compared to the regular ones.
Also with the demand for beer growing at 25-30 per cent every year in India, companies are rushing to cash in on this trend. Bangalore-based company Shivsu Canada Pure Fillers (SCPF), is all set to invest Rs two crore to setup micro breweries in the country. According to Sushilkumar Eashwaran, Technical Director of SCPF, “The Indian market for different types of beers available in Europe is still at a nascent stage in India. Due to a clear policy of licenses for micro breweries by various state governments in India the growth of European traditional beer is bent to attract and satisfy the taste buds of millions of Consumers.”
The company plans to launch through these micro breweries and brewpubs not just regular lager or ales but also many exiting flavors of beers such as Apple, Peach, Litchi, Kriek and Chocolate. It also expects to launch Stout beers as well as Artizanal beers as well as a special beer for women in the offing. The alcohol level present in the microbrewery will range from 3 to 8%. The company has a team of reputed brew masters from Belgium who would share the recipes and train the Indian companies to produce great tasting beer.
“We believe that the finest beers in the world are manufactured in Belgium and we would like the Indian market to taste freshly brewed beer with the recipe from the leading brands and brew masters from Belgium. Our micro breweries will not only offer a wide variety to the Indian consumers but also to the international tourist. This would add a big boost to the Indian tourism industry. America / Europe have more than 2500 microbreweries / brewpubs and we expect the same numbers in India in the coming years,” adds Sushilkumar.