It’s time to experience the Joy Of Giving

A small act of kindness can make a huge difference in the society. Join the Joy of Giving Week this year to make every moment of your life special by ‘giving’.

"Giving with glad and generous hearts
has a way of routing out the tough old miser within us. Even the poor need to know that they can give. Just the very act of letting go of money, or some other treasure, does something within us. It destroys the demon greed," said Richard J. Foster.

Started in the year 2009, The Joy of Giving is one of India’s largest festivals of giving; the festival inspires all Indians across every region, city, and state, to come together irrespective of class, community, religion and age. The campaign aims to bring people together on a platform and celebrate the joy of sharing and giving.
From auto drivers to CEOs, school children to celebrities, homemakers to opinion leaders, millions of people give their time, money, resources or skills back to society- by creating or participating in "events" of their choice.

A giving event could be as simple as a family taking out the maid's children for an ice-cream party. Events are organised by individuals, social groups, schools, colleges, NGOs, corporates, media houses and others. 1 million+ people participated in 400+ events across 40+ cities in JGW2010, raising over Rs20crores in money and resources donated, and millions of volunteer hours.

The third edition of Joy of Living Week 2011- India’s Largest Philanthropic Campaign was launched on August 4, 2011. “Giving as a philosophy is seriously endorsed, respected and implemented by the Tata group of companies. We would urge more and people to join us in this journey of the Joy of Giving week,” said Sanjay Sood, General Manager, Taj West End.

In the year 2010, 1 million+ people participated across 40+ cities, 400 + events registered (from small individual events to those involving >100,000 people),  Rs20cr+ was generated in donations of cash and materials. And what makes The Joy of Living so special is that no one owns it. It is designed as a festival of giving like any other Indian festival like Diwali or Dussera. However, in the initial formative years, to give it a sense of shape, a group of core volunteers manages the JGW campaign, defines guidelines for participation and evangelizes the effort.
The Joy of Giving Week begins on Oct 2 - 8. To plan your own events, visit or contact

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