Social Networking is changing the landscape for job seekers

According to a survey, more than one-in-five job aspirants access social networking sites to hunt for the right job.

Forget the classifieds, these days
unemployed workers are finding more job opportunities through social networking sites. More than one-in-five job aspirants surveyed in India access social networking sites to hunt for the right job, according to the latest survey results revealed by global workforce solutions leader, Kelly Services. The survey also indicates that many are anxious about their potential career fallout from personal content on these sites.

The survey highlights that 35% of respondents are scouring social media sites, such as Facebook, LinkedIn and Twitter, seeking job openings or promotions. The survey also reveals that a small percentage of people actually secured their most recent job through one of these sites. Talking about the survey, Kamal Karanth, Managing Director, Kelly Services says, “The use of social media has become more evident amongst job seekers in this technologically evolved market. It acts as a very distinctive and effective medium for both the employer and employee to connect and engage. More and more recruiters are using this tool as it helps in quickening the entire procedure of hiring and is cost effective.”

The survey conducted from October 2010 through January 2011, shows that while social media is active as an employment tool, so too is the apprehension about the damage it can have on careers. More than a quarter of respondents admit to deliberately editing content on their social networking pages to avoid career problems. Karanth further adds, “Job candidates and employers are becoming more and more adept in using this medium, which will eventually see it grow and evolve as an active means to find work and advance careers. The rapid advancement in technology will propel the usage of social media and will ensure its stay in the global recruitment market.”

Even though there is a positive sentiment around the use of social networking sites amongst these respondents, a vast majority of about 75% spend an hour or less per day on these sites, while 14% spend an hour or more each day and 11% spend no time at all.  “It is clear that as we are climbing the socio-economic ladder, searching for the right career opportunity is becoming more and more complex. In such a scenario, social networking has completely revolutionized the way people look out for work and find out relevant information about the work culture of an organization. While these networking sites have bridged the gap between the employer and employee, it is also necessary that people are more watchful about what they are postings on these sites.” Karanth explains.

Tags: linkedin and twitter, job seekers, employment tool

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