Audi’s all new powerful Q7, redefining Luxury SUVs

The German luxury car manufacturer, announced the launch of the new Audi Q7, touted as one of the most successful luxury SUV’s.

With greater sporty elegance, added refinement, and  enhanced multifunctional luxury, the sporty SUV comes packed and available with 3 powerful engines,  3.0 TDI Quattro 240 hp, 3.6 FSI Quattro 280hp and the 4.2 FSi Quattro 350hp.  

The Q7 is sporty, comfortable, high on performance, perfect for leisure and business. This  comes trough in not just its great look and design , with  a  low window area, arched roof line and a taut curvy body with a deliciously coupe-like silhouette (in an SUV!)

Benoit Tiers, Managing Director, Audi India, “ the launch of  the new Audi Q7, comes close on the heels of Audi’s Centennial Celebration and spells exciting times for Audi India. The Q7 has established itself as a numero uno luxury SUV in the country. The new Audi  Q7 is unmatched in terms of style, performance, safety, comfort and driving dynamics providing the customers the complete driving experience that Audi is known for."  

Accessory Designer Shilpa Chavan presented her accessory collection inspired by Audi Q7 at the launch of the Audi Q7 in the city on Friday at the Lalit Ashok Hotel.

The Audi Q7 at a glance.

Power train:
Six speed tiptronic and Quattro permament all wheel drive with 40:60 torque split

Wheel Suspensions in lightweight design with speed dependant steering control alongwith adaptive air suspension with electronic damping control.

Sporty design with revised contours
Xenon headlights, light emitting diodes arranged to form U-shaped bands to provide the daytime running lights
Turn signals are c0omposed to LEDs
Elegant interior with exclusive material and further refinements in styling
Extremely spacious and highly variable interior, with upto seven seats as a customer option and luggage space of upto 2,035 litres.

MMI operating system with audio system
LED taillights
Optionally available, very high end entertainment system
Electrically operated tailgate
Optional available panorama sunroof.

New accents at the front and rearview contribute to even more elegant styling and visual impact. New single frame radiator grill in high gloss black with vertical chrome bars adds robustness to the car in conjunction with new Xenon headlights and LED daytime running lights. The optional high-end headlights that not only integrates low beam, high beam and turning and cornering lights, but for the first time also a special superhighway beam. The restyled tailgate presents a more forceful contour. All engines in the Audi Q7 program are powerful and efficient direct-injection versions.  

The new Audi Q7 maintains the hallmark of all Audi cars, the integration of technology with luxury. The top of the line MMI systems include hard disk drives, single DVD player, voice control with option o including a Bluetooth telephone, an advanced radio tuner, rear seat entertainment preparation and an advanced sound system from Bang and Olufsen.

The new Audi Q7 range starts ex-showroom at INR 53,40,000 for 3.0 TDi Quattro, INR 55,20,0000 for 3.6 TDI Quattro and 42, 696 euros for the 4.2 FSI.  
It is available in an exciting palate of new colours like Ibis White, Teak Brown, Orca Black, and Graphite Grey as well as in the existing colours that include Deep Black, Bahia Beige, Cobalt Blue, Condor Grey, Ice Silver, Garnet Red and Lava Grey

Audi sold a worldwide total of 1,003,000 cars in 2008 and achieved its 13th consecutive record. It celebrates its 100th Birthday in 2009.
History of the Four Rings
The Audi emblem of the four rings denotes one of Germany’s oldest automobile manufacturers. It symbolizes the merger in 1932 of four previously independent motor vehicle manufacturers; Horch, Audi, DKW, and Wanderer.

Horch at the time was already a number one car manufacturer and the founder was a pioneer in automotive engineering. The company was founded in 1899 in Cologne but in 1909, August Horch withdrew from the company he founded and set up a new enterprise called Audi. The name Audi is a Latin translation of his name that means “ Hark”. Wanderer was originally a bicycle manufacturing unit and then the idea of branching out into automobile production came in with the production of a small 2-seater called a “Pappuchen”, that then marked the entry of Wanderer into motor production. DKW Started off as a manufacturing and retail unit for exhaust-steam oil separator for steam raiing plant, mudguards and lighting systems for motor vehicles.

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Tags: Bangalore, Audi Q7, SUV

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