A grooming lounge - for men only!
By Nishal Lama | Published: September 09 2010
Men and boyS, a division of Arus Retail, founded by Amit Bagaria of Asipac Group, has opened an exclusive store at Mantri Square catering to men’s grooming needs.
Diganth Manchale and the fashion guru of the country Prasad Bidapa with Models at the launch of Men and BoyS
It’s not always the ladies, who can have all the fun in grooming, now, men, too, can share in this delight. Men and boyS opened its first store at Mantri Square mall in Bangalore, one of India’s largest shopping centres, recently. With a soft opening of the store three months back, owners say that the response had been overwhelming, which is why they plan to come up with two more stores over the next few months in the city. “We never thought that our next two stores will come up so early. We are looking forward to November, when we will hopefully have two of our new stores running. We wanted to have a proper bases in Bangalore before we plan to take this to the other cities in the country,” said Amit Bagaria Asipac Group.
The flagship store cum grooming lounge will open in The Collection at UB City in October 2010 and the first shop-in-shop counter will open in November at Prestige The Man Store in Commercial Street. Whilst the products are also available online for delivery to most places in India, the chain is now planning to grow multifold through EBOs and shop-in-shop counters strategically placed in some of India’s most popular department stores, upscale supermarkets and specialty men’s stores. “The plan is to have 30 retail outlets by 2013,” said Bagaria “and we have finalized on some of Locations, which will be in cities like Mumbai, Pune and Hyderabad.”
Men's grooming products at Men and BoyS
The store was launched in presence of Pancharangi fame actor Diganth Manchale and the fashion guru of the country Prasad Bidapa. Both appreciated the fact that the city has now got a store which specializes for all grooming needs for men. There was also an exclusive fashion show by some of the top notch male models from Bangalore, showcasing some of the products by Men and boys.
Ask Bagaria on what made him take up an initiative on men’s grooming, the man answers, “We realized that cosmetics made for men were not available in India and that most cosmetics giants just re-label women’s products as pour homme (for men). Most cosmetics brands sell over-scented products created for women, but packed in male components, which is why we went into further research and discovered that there were many companies around the world that make cosmetics, styling and grooming products especially for men’s skin. We wanted to bring them into our country.”
The range of products at Men and boyS includes face washes, scrubs & masks, pre-shave oils, guards, shaving creams, gels & lathers, soothers & moisturizers, anti breakout gel, spot stick, pore reducing serum, oil control lotion, eye gels, creams, fuels, masks et al.