Beauty & Fashion

Two evenings with BeYu Fashion Awards

Not often that one sees a show that showcases an eclectic collection of clothes by a host of designers. And when that does happen, it’s anything but a treat to ones eyes to be a part of such a fashion extravaganza.



The BeYu Fashion Awards, 2009, that was held on November 14 and 15 at Taj Vivanta showed something similar. The show, presented by Gitanjali, showcased scintillating creations from eight of India’s promising young designers. The names included the likes of Raj Shroff, Jason & Anshu, Asif Shah. Zubair Kirmani, Namrata G and so forth. And, also with biggies like Neeta Lulla and Krishna Mehta participating in the show, the evening surely proved to a good experience for the collected lot present for the show at Vivanta.  

Hosted by non other than the very Style Guru of India, Prasad Bidapa, the show indeed proved to be a thing that people would look forward to in years to come. Models sashayed down the ramp showcasing the work of some of the best designers, both from the city and outside. Namrata G., Bangalore-based designer corroborates: “It was fantastic to have been a part of the show. There was a good mix of designers which is why we could see some real good collection of designs, and there was something nice about each of them.” Well, that seems to be one of the ideas behind the show. Bidapa explains, “It’s kind of unusual doing a view point show, but when it’s done, it’s indeed a great experience. This time, along with some of the senior designers, we saw some of the good designs from the younger view point too. It always works out well when there is mix of designers showcasing their work in the same platform. I think all the designers did a fabulous job.”

On the other hand, Designers, too, seem to have their share of fun being a part of the fashion fiesta. Neeta Lulla, a name that is a synonymous for glamour and style in itself, was also a part of this fashion extravaganza. “It’s nothing about being a young or a senior designer. We are, after all, people from the same fraternity. But yes,” added Lulla “it was really a nice show that was put up by the organizers. She added: “Being mostly at the backstage, I missed quite a bit on the show, but from whatever I had seen, I think there were some really nice collections by the designers. And it’s always nice to see the work of the young designers.”  

Neeta Lulla walks the ramp during her show at the BeYu Awards Neeta Lulla walks the ramp during her show at the BeYu Awards

And when it was time for the models to showcase some of the outfits by the participating designers, it just proved to be a delight looking at the models sashaying down the ramp. “I think it’s a great show with such a huge variety of clothes showcased here. I have just loved the show, and coming here has been totally worthy,” said Catherine, a fashion enthusiast.  

Bangalore-based designer, Raj Shroff, however, felt that Prasad’s presence made a difference for designers like him. “I did it because of Prasad Bidapa. He has been supportive all through out my career, and I think, this, could be in a small way to give back something to the man who has contributed so much to the Fashion Industry of this country. I am really glad to have participated in the show.”   
 
The BeYu Fashion Awards 2009 has been instituted by Elder Health Care and BeYu to honor young designers who have achieved success and won recognition within five years of launching their labels. The event also saw veteran designers Neeta Lulla and Krishna Mehta receiving the BeYu Fashion Awards 2009 for their contribution to Indian Fashion. The awards, which have been commenced for the first time this year, will now be a yearly event. 
Tags: Bangalore, Prasad Bidapa, Krishna Mehta, Beyu Fashion, taj Vivanta, Neeta LKulla

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