Business to tame fragmented out-of-home advertising marketplace

Bangalore-based DoubleSpring will be launching ADHOME; a global marketplace for outdoor advertising. ADHOME aims to make it easier for advertisers & agencies to find and procure outdoor ad inventory worldwide.

Billboards at TimeSquare, NYCBillboards at TimeSquare, NYC

ADHOME is a global marketplace for outdoor advertising

Outdoor Advertising (also known as
OOH Advertising) is any type of advertising that reaches the consumer while he or she is outside the home. Billboards, Bus Shelters, Indoor Signage, Posters -- just about anything can be used as an advertising medium.

"The global market for Outdoor Advertising is around $23 billion; however the market is very fragmented and very opaque. There is not a single reliable source of outdoor ad inventory online; information on pricing, availability and demographic data are not easily available," explains DoubleSpring CEO Shuhaib Shariff.

Mall Advertising in the Middle-EastMall Advertising in the Middle-East

AdHome will be the first online platform to connect media buyers, media agencies & media sellers to create a truly global outdoor advertising marketplace. For OOH Media Buyers, ADHOME offers advanced inventory search; targeting by demographic, ad format, locality, places and price. For OOH Media Sellers ADHOME offers tools for better efficiency, inventory management, and analytics.

With an online platform, buyers of inventory will no longer need to undergo the laborious process of identifying the right units and their availability through cycles of phone calls and emailing excel sheets back-and-forth, and sellers of inventory will have access to more buyers than ever before.

Shuhaib adds "The service will be available soon in most of the big OOH markets; US, Japan, India, Europe, Brazil & the Middle-East. At this time we are focussed on forging strategic partnerships with local companies in each region. We believe that local partnerships are key to the success of a global marketplace of any kind!"

If your company has extensive outdoor advertising industry contacts and you're interested in being's exclusive partner in your region, you can connect with them here:
DISCLOSURE: is a part of DoubleSpring
Tags:, outdoor advertising, ooh advertising, billboards, bus shelters, indoor signage

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