Arugam Bay now in Bangalore
From the magical shores of Sri Lanka, Arugam Bay enters India with its new range of fashionable and colourful rubber flip flops. Arugam Bay, a beachwear brand will start marketing its colourful flip flops in Bangalore, Mumbai, Chennai and Hyderabad. The colourful flip flops were unveiled with a fashion show by none other than Bangalore’ fashion guru- Prasad Bidapa.
The brand has its name derived and inspired by the magical beach on the east coast of Sri Lanka called Arugam Bay. This beach is considered one of the world’s top surfing destinations. Arugam Bay in its magical colours captures the essence of the tropics and the beach. In India, Arugam Bay will start by offering 25 various colours of flip flops in solid colours and two tone variations. In the next couple of months it looks forward to introducing more colours, limited edition collections and a kids range. In the near future beachwear clothing and beach towels in similar colour combinations will be launched to complement the collection.
Arugam Bay flip flops’ colours have names inspired by the South Asian region of tropics and by India. The names include Saffron, Saree Pink, Lime and Soda, Coral Blue, Pink Olive, Rainforest, just to mention a few.
Arugam Bay flip flops are manufactured in Sri Lanka which is reputed for its natural rubber plantations. Arugam Bay flip flops went through a stringent research and development period to ensure a top quality product with unmatched comfort. “Comfort is the key criteria closely followed by a strong fashion sense which is strongly imbibed in the brand” Says Prasad Bidapa, who is introducing the brand to India. “I want to eat these flip flops, the colours look so yummy!” exclaims Prasad Bidapa.
Open rubber footwear is a strong trend around the world and it is not just limited to the beaches. In tropical countries and in countries with long summers, rubber footwear is considered daily fashionable footwear, even in land locked cities!
Arugam Bay will be available in selected Metro, Regal and other fashion stores.
To virtually experience the world of Arugam Bay please log on to www.lovearugambay.com