Adopt a Tree with National Geographic
Adopt a Tree is an initiative to celebrate Earth Day and highlight the importance of trees in a world plagued by global warming. The main aim of the campaign is to talk about the harmful effects of climate change and how planting tree can help slow down the process.
The National Geographic Channel is working in collaboration with Bangalore Cable Operator and a host of local bodies in different areas of Bangalore to get citizens to take an initiative and make a change starting from their own homes. Citizens are encouraged to make a commitment and ‘Adopt a Tree’. Their simple contribution is to sign a declaration to nurture that sapling for a year till it is able to survive on its own.
Farhan Hoda, Vice President – Distribution National Geographic Channel, said, “NGC as a brand has always celebrated the Earth. Adopt a Tree is an initiative from us, seeking a sustainable relationship with our planet. The campaign aims at promoting greater public understanding on what threatens the earth and what we can do to stop it.”
The Adopt a Tree campaign began today and will go on till Earth Day 2010, when NGC will hold Adopt a Tree Awards, where the people who best maintained their trees will be rewarded.
The Karnataka State forest department has supplied all plants to the school for this campaign. Mr. Veeranna RFO Yelahanka, Karnataka State Forest Department said, “This initiative by NGC is commendable, they are planting trees where they are assured that the saplings will get care and are sure to survive. They are reaching out to people in their homes, offices and schools to plant trees, we are happy to be able to support such a venture.”
NGC is pleased to launch the campaign from the Oasis International School, where young children who are the future, understand the importance of climate change and the significance of tree planting in the global scenario.
Ayesha Masood, Managing Trustee, Oasis International School said, “We are extremely happy to be launching this campaign and ‘celebrating the earth’ in this novel and innovative way. This programme is in confluence with the values of our school where we teach the children to be contributors to the society we live in, because ‘we will be remembered for what we contributed and not for what we consumed”.
The campaign will continue in full swing till 22nd April 09 with other schools, companies and residential associations where there will be a March/Workshop at Lalbagh to celebrate Earth day and take the campaign forward for one whole year.
To Adopt your Own Tree please contact:
National Geographic Channel, Bangalore
Tel: +91 90080 28294