Beauty & Fashion

Largest jewellery show back in the city

The third edition of the largest jewellery show in the country was flagged off last week and has been continuing with great élan since then.  

 

This weekend, India’s premier jewellery magazine The Art of Jewellery in collaboration with World Gold Council and the Jeweller’s Association gave life to the third edition of the South India Jewellery Show (SIJS) at Hotel Lalit Ashok. Considered to be the country’s biggest platform to showcase jewellery, SIJS is all the bigger in 2009 with more than 45 jewellery houses exhibiting their creations. The jewellery exhibition will be on till the 16th of March.  

 

Like at every SIJS edition, this year too focused on the variety of exhibitors from Mumbai, New Delhi, Jaipur, Hubli, Satara, Coimbatore and Calcutta apart from the city of Bangalore. The highlight of course is the fact that the show has an international exhibitor this time in the form of Rose Jewellery from Bangkok. The variety of designs too is mind- boggling with certain jewellery houses specializing in traditional pieces and certain others focusing entirely on light- weight jewellery. Rose Jewellery from Bangkok is all about everyday fashion, the pieces being exquisitely styled in enamel with the use of semi precious as well as precious stones like onyx, amber and sapphire.   

 

Apart from jewellery exhibits, SIJS 2009 is also a hub for education for businesses as well as interested consumers. With eminent speakers like Bijou Kurien of Reliance Retail, Nirupa Bhatt of Gemological Institute of America and Hitendra Mistry of International Gemological Institute, incising focus has been given to issues like ‘Challenges and Opportunities of Jewellery Retail Sector’, Building Consumer Confidence’, ‘Managing Gold Volatility’ and ‘Opportunity in Sourcing Diamond Online’. “Like always, this year too we intended SIJS to act as a bonding platform for traders and consumers. The response has been overwhelming with 5000 people already having turned up for the show. Having organized trade seminars, we want people to know that SIJS is not only about business but also about sharing knowledge”, stated Sumesh Wadhera, Chief Editor, The Art of Jewellery.

Tags: Gemological Institute of America, South India Jewellery Show, Hotel Lalit Ashok, Rose Jewellery-Bangkok, The Art of Jewellery, World Gold Council, Jeweller’s Association, Reliance Retail, International Gemological Institute

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