Shoe Art with Holy F!
When asked what she does for a living Bhakthi Dakshinamurthy is quick to reply that she would like to consider herself as an artist. But she uses canvas of a different kind to paint on - your plan ‘ol canvas shoes. So in times where the art market is seeing a bit of a lull, you could probably invest in a pair of funky arty shoes that are Bhakti’s own customized creations.
Bhakti who sells her shoes under the label ‘HolyF design’ , is a trained graphic designer and when she is not painting shoes she freelances as an art director in an advertising agency. “I have been in the advertising industry for five years and have worked on plenty of accounts some of the memorable one’s are Indian terrain with actor Kunal Kapoor, C Krishniah Chetty and sons and also Karnataka Tourism., ”says Bhakti. The idea to paint on shoes happened one year ago and with support and encouragement from her immediate circle of friends, Bhakthi decided to take a bigger leap and have her first sale held at the Sunday market in Opus. “I made 30 pairs of shoes and people were fascinated with what they say and I sold 18 pairs in a single day. This is a good response for a first timer, ”adds Bhakti.
With a tremendous response from the media and people in the city Bhakti humbly admits that she was not prepared for it to become this big this soon. “I was hoping the shoes would get recognized and get known, but not this soon. But post this I have been taking orders and it’s entirely custom based now.” Care is taken to design and paint every shoe. Potential customers get in touch with Bhakti through her website and can order for pairs that she has designed for herself or get one custom made to suit their personality. ‘Recently during Valentines day I got an order from a client to make a Manchester United theme shoe for her boyfriend who is a big fan of that club, so the shoe was painted in red and had interesting details of the club.’ Having played with themes such as rock and roll, cityscape and trance, Bhakthi prefers to use mix media like ribbons, badges, sequins on her shoes.
Priced anywhere between Rs 1200 onwards, these custom made shoes are wallet friendly too. These shoes are also available at Nimboo Closet and the store at Squeeze Salon. Bur if you are keen on owning a personalized piece of art log onto www.holyfdesign.com to place your order.
For more details you can call Bhakthi at 9980300993.