Bandhej brand stands for well priced handcrafted fashion, offered in contemporary silhouettes with an Indian sensibility. Bandhej has created a distinct idiom in its designs and a unique identity for itself. Bandhej was one of the first 'designer' labels in the country, which while drawing upon the Indian heritage in textiles also reflected a very contemporary sensibility in the design of its fabrics and clothing for men and women. At Bandhej, craft is not treated like fashion novelty to be forgotten when not in vogue. The attempt has been to constantly find new design directions for the same crafts. It is a design challenge to innovate and continue working with craft communities with which working relationships have been built over the last 25 years.
- Ethnic Wear.