From humble beginnings forty years ago Ritu became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Today she has outlets in all over the country, retailing under her traditional brand.
In 2002 Ritu Kumar, joined by her son Amrish, launched a sub brand – Ritu Kumar, LABEL. LABEL uses the established forte of traditional Indian design and converts it into a fashion oriented international product. This is aimed at the young, global Indian woman with a contemporary lifestyle. LABEL retails from most Ritu Kumar stores as well as some stand alone stores.
In a bid to bring the specialized design collection into the main stream and appeal to a younger generation the Ritu Kumar brand has designed costumes for a few films, high profile stars such as Aishwarya Rai, Sushmita Sen, Lara Dutta, Priyanka Chopra, Diya Mirza, Diana Hayden, Celina Jaitley, Tanushree Dutta, Neha Dhupia, Since 1994 till the present date of 2006 Ritu Kumar has also been designing the wardrobes comprising swimwear, eveningwear, traditional Indian wear, casual wear, formal evening gowns; of the three winning Miss India’s , for their participation in International Beauty Pageants (Miss Universe , Miss World and Miss Asia Pacific respectively ). An impressive number of winners have emerged from these contests putting India on the beauty map. Some of the winners have won awards for the Most Outstanding Evening Gown and the Best National Costume. Internationally style icons such as late Princess Diana and Jemima Khan have patronized Ritu Kumar’s outfits.
Shopping / Apparels