"PD" Prabhanjan Deshpande

"PD" Prabhanjan Deshpande

Manager - Web Strategy and Events Marketing at iGATE
Bengaluru Area, India | Information Technology and Services

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"PD" Prabhanjan Deshpande

This may be contra positive to Goal Setting! I never aimed to become a Sales and Marketing professional. My bachelors was in Natural Sciences and in between Microbiology classes and Botany laboratories, I never thought I will get into sales - let alone IT.

The journey from Natural Sciences through Management courses and sales has been eventful and adventurous as a tora-tora ride; before it was too late, I entered the 'glassy' IT industry. My first tryst with the industry was with MicroWorld. I sold an indegenious Internet security solution and set up their channel network for a portion of Southern India.

FirstApex: A Singapore based Insurance IT product company. The initiative was new - a product company getting into services; a Singapore based company making headway into the US and above all - a fresh guy testing himself trying to make the above happen. The initiative worked fairly - giving me the right bearings to make Offshore Marketing a workable model.

Next: Radiant Systems. As a team, two of us orchestrated the setting up of the "Finance and Insurance Solutions Group" - a nascent Center of Excellence. Over the next couple of years, we saw the becoming of a strong process oriented proton that talked about BFSI domain specific services. I owe a lot to the team I worked with at Radiant.

iGATE: My welcoming was with a profile as an Offshore Engagement Manager for GE-C&I and GE-Transportation. Soon, I realized that my DNA was hunting than farming or mining! Making a move within, I started to handle the Inside Sales Team to work with the global sales teams on new account penetration through targeted marketing campaigns and later integrated that with online marketing for new leads. I then moved to Japan to handle relationships with Multinational Key Accounts.

In my present continuous tense, I handle Web Strategy and Events Marketing for iGATE.


Manager - Web Strategy and Events Marketing,iGATE Global Solutions


Creative Marketing, Online Strategy, Marketing Mix, Market Segmentation, Services Positioning, Messaging and New Market positioning, CxO Relationships.


Singing, Voice Modeling, Indian Percussions, Copy-writing, Fitness

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