After having a good 7 year stint in Mobile VAS space, now I handle marketing for one of the biggest mobile circles - Karnataka. Idea took over the operations 12 months back, and now we are striving to gain market share on both subscribers and revenue. Took over the assignment in September'09, and in the four past four months have reversed trends for the circle. Brand score, EOP sub base, postpaid business, revenues etc are now all looking up. Next target is to take Idea Karnataka from the current no 5 position to no 2 position in the next 12 months.
Prior to this, very actively involved in setting up the mobile advertising ecosystem with advertisers, vas service providers and mobile operators in the loop. Very closely worked with all the major telecom operators in India.
Also had an extensive study of the Mobile VAS industry as whole, and got a lot of knowledge from the Philippines scenario.
My goal in life would be pursuing a consultative role for big companies who wish to foray into mobile telephony, internet services, retail sales and Value Added Service industry.