Sanat Rao

Sanat Rao

Director of Marketing - Emerging Markets, Intel Corporation
Bengaluru Area, India | Marketing and Advertising

Basic Information

Name:
Sanat Rao
Description:

Accomplished Marketing & Business executive with 14+ years of Marketing, Strategy and International Business experience in the High-Tech industry.

Current manage Intel's Embedded business in Emerging Markets: India, Latin America, Russia & South East Asia, based out of Bangalore, India. My team is responsible for Country Strategy, Market Research, Sales & Distribution, Marketing Campaigns, Advertising & PR, Strategic Alliances & overall Market Development activities.

Proven track record in successfully evaluating new markets, identifying market/product opportunities, developing a strategic business plan to win & jump starting new businesses at Intel.

Solid understanding of Indian consumer, business, entertainment & socio-economic trends. Deep experience in Marketing to Indian consumers & businesses, & launching programs to reach the Indian customer.

Positions:

Director of Marketing - Emerging Markets,Responsible for Strategy and Market Development activities to help grow Intel's Embedded business in Emerging Markets such as India, PRC (China), Eastern Europe, Russia and Brazil. Doing an international assignment based in Bangalore, India.

My team is responsible for evaluating various new technologies and analyzing potential business investments for Intel in these geos.,Intel Corporation

Specialities:

Marketing, Business Strategy, Market Research, Business Development, Advertising, PR, Market Analysis, Due-Diligence, Investments; Venture Capital, New Business, International business including India, China, Russia, Brazil as well as US and Western Europe; Consulting on Emerging Markets; Advisory to VC firms

Interests:

Extensive International Travel (>25 countries worldwide).
Basic Spanish & French
Member of the Market Steering Committee of the Indian Semiconductor Association (ISA)
Marketing Mentor & Guest Speaker for MBA student groups

Online Information

Linkedin Profile:
http://www.linkedin.com/in/sanatrao

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